You brand your corporate colors, logo, and your unique business practices

mptime represents a complete departure from the software industry mindset.  Whereas the software industry is overpopulated with products that expect the customer to adapt to the products, mptime, on the other hand, adapts to you, the customer.  The product requires only a few minutes to customize so it appears and behaves as if it has been exclusively developed and written not just for your industry, but also for your unique way of doing business--all without requiring any programming or technical knowledge on the part of the purchaser. 

Starting with your corporate identity, mptime allows you to transform the product so that it proudly displays your corporate colors and logo everywhere.  Visual appeal may appear to be only an aesthetic element, but studies show that a user base is more likely to use software that has been designed with their company’s needs in mind.

mptime also exploits the fact that nomenclature or lingo associated with time tracking is not formal.  For example, one worker might refer to a fixed effort as a "project" whereas another might refer to a fixed effort as an "initiative.”  Most systems, because they lack branding capability in this area, expect you to change your lingo to conform to the product's. 

mptime, on the other hand, allows you to extend the customizable branding features to the lingo itself.  Thus, if in the previously mentioned example, the worker does not want to refer to a fixed effort as a "project" but instead as an "effort", you will be able to easily customize this within mptime.  This can be done at the company, business unit, or department level.